Cross Selling With David Freeman

November 16, 2021 |

Cross Selling With David Freeman

November 16, 2021

One of the most important functions of a law firm network is to facilitate cross-selling between member firms. The challenge is, many lawyers do not know how to maximize those opportunities.

In this webinar, David H. Freeman, J.D., a former lawyer and author of a best-selling book on law firm cross-selling (who was also voted the #1 business development coach for three consecutive years by National Law Journal readers), will guide us through a process for unleashing more of the cross-referral potential that lives across member firms, as well as within your own firm.


David H. Freeman, J.D., is a world-renowned authority on helping lawyers grow new revenue.

He was inducted into the National Law Journal Hall of Fame for being voted the #1 business development consultant and coach in the U.S. for three consecutive years, and he has authored and co-authored 13 books on law firm business development and leadership (two of his solo books are all-time best-sellers).

David has trained and coached thousands of lawyers and leaders in over 200 law firms world-wide, including nearly half of the Am Law 200. His main services include:

  • Firm-wide business development culture assessments
  • Business development training and coaching for lawyers at all levels
  • Retreat speaking and running collaborative planning sessions
  • Cross-selling training and planning sessions
  • Client service training
  • “Sales management” training and coaching for firm leaders