A World Without Borders

Created in 1995 to help small to mid-sized law firms compete more effectively in the global market, LEGUS has carved out a meaningful niche in the international legal industry. Every year, hundreds of good cases that require experienced legal minds are passed between LEGUS members around the world.

Similar to the way LEGUS developed a very successful education program specifically for small to mid-sized law firms, LEGUS is now offering a full range of marketing services for its members.

LEGUS Marketing Services are available to help members build their firm’s value by building their brand. Marketing Director Mike Kneffel is a seasoned legal industry marketing professional with experience in the traditional marketing, advertising, public relations strategies, as well as the more progressive technology driven marketing programs.

Along with LEGUS President Sandra Boyer, Mike and the LEGUS team are available to help members with their marketing campaigns. Our services include:

• Analysis of Current Brand Image vs. Firm’s Strategic Vision
• Marketing Plans with a Competitive Analysis
• Internet Marketing
• Search Engine Marketing
• Website Marketing with Cross-Selling Strategies
• Advertising (Creative and Media Placement)
• Public Relations Campaigns
• Logo Design
• Brand Identity Materials

 “Marketing is not just your website, brochure, logo, or advertising; it is all of these and much more. It is the cumulative force of everything you do. It includes things like returning phone calls promptly, knowing your competitor’s weakness; your prospect’s buying ritual, and what the next hot item will be in your category.”

Mike Kneffel, LEGUS Marketing Consultant